Social media is fast becoming an increasingly valuable tool for any PR agency Sydney, and…
Digital marketing is certainly difficult to master, especially when there are so many moving parts…
Social media is fast becoming an increasingly valuable tool for any PR agency Sydney, and it’s not hard to see why. The shared web platform has disrupted the field, allowing a two-way relationship between the company and the public to unfold.
While traditional media is still relevant, new forms such as social media should not be ignored. More and more people are becoming engaged on these internet platforms, and they hold a valuable utility in their potential reach.
1. It’s fast gaining
Social media cannot be dismissed as a minor tool anymore – it’s now a significant component in the PR game. Social media is now often one of the first places people turn to learn about a brand, promotions, and upcoming events.
While in the past, managing social media accounts could be used as an advantage, we’ve hit a stage where choosing not to utilise social media can be disadvantageous for your brand.
2. Gauge brand reputation
People like to share stories and participate in discussions on social media, which makes it a valuable asset for gauging brand reputation. Utilising social media for research and feedback can help to better understand your audience and threats to your reputation.
Having a presence on social media will help to keep tabs on audience response, making it easier to manage threats and understand what makes your clients satisfied or dissatisfied.
3. Give your brand a voice
Social media has become a valuable tool for giving your brand a voice in traditional media and journalist stories. With social media platforms, it is easier for brands to have an influence over what is written about them.
This is because social media provides a platform for brands to make themselves heard amongst the news stories they are mentioned in. Journalists will often research into a brand’s social media pages before publishing a story, so this is an opportunity for you to have a hand in your company’s media stories.
Social media also encourages a two-sided relationship with the client, so that any enquiries or negative feedback can be responded to immediately, deescalating the situation.
4. Make announcements
The ease and fast-paced nature of social media platforms is hard to compete with when it comes to making announcements and publicising news.
News spreads fast and can be shared instantly on social media platforms, which have access to a huge audience and high potential reach. Because of this, social media can be a great tool to announce product launches, events, and company updates.
5. Find influencers
Utilising social media opens up opportunities to increase your reach through liaising with social media influencers. This can help you to reach a wider audience which is highly engaged and fits your target market, increasing your brand’s visibility and influence.
Digital marketing is certainly difficult to master, especially when there are so many moving parts that make up your SEO strategy. It can therefore be extremely useful if you are able to find some tools to assist you in your quest for SEO domination.
The good news is that there are a lot of different tools out there to assist you with SEO. There are keyword research tools, tools to assist you in creating the best content, and so much more. But for this article, we will investigate the most helpful social sharing websites (or tools) that work to build up your backlinks.
According to the local Sydney digital marketing agency SEO Shark if you don’t already have accounts with some of the main social media sites, then you are certainly behind in the game! Social sharing sites are a great way to get your business out there in front of more potential customers, as well as improving your backlink profile (although the links are usually “nofollow”).
There are a number of different social sharing website out there, probably to many for your business to be on all of them successfully. It is therefore recommended that you do some research and choose a couple that you feel as though best suits your business and the customers you are looking to target.
Take a look below at some of the best social sharing websites that can help to improve your SEO:
Pinterest is one of the most commonly used social sharing sites, they have almost 200 million monthly users and about 80% of those users are female. So if your target audience comprises of mainly females, then this would be one of the best social sites for you to look into.
Like many social media sites, Pinterest is all about images and users have the ability to “pin” different pictures to their wall. So you will need to focus on creating high quality, original photos that tell a story.
While it may not be the first social site you think of sharing on, it is still worth it due to the sheer number of people who use it. Unlike a number of other social media sites, Twitter isn’t heavily focused on images. It is more about short, sharp messages (or Tweets) that get your point across.
This quick format makes it likable to a large number of people. Try using Twitter to promote links to content that you feel your audience will find interesting. Remember to keep your post short, if it is too long you could lose the interest of your audience.
No matter what you are looking for you can find it on Reddit . This social site is great for getting your content exactly where you want it. You can post your links to the relevant sub category to ensure you are reaching only the correct people.
For example, you can choose a sport category so that when people are searching for sport they can see your post. There is also a section of Reddit where you can ask and answer questions. This is a great place to showcase your knowledge as well as providing a link back to your site.
Quora is solely a question and answer site and it is great for a number of reasons. It helps you do research for future content articles. Whenever you are writing content, it actually needs to answer a question that your target audience has. So when usually Quora you can see the type of questions people are asking.
You can also use Quora to showcase your knowledge in your business area by answering questions. However, it is important to remember that when answering questions you don’t just put a one sentence answer and a link to your site. You will need to go into depth with your answer.
You simply cannot ignore Facebook due to the large number of people who use the social media platform on a daily basis. No matter the type of business you operate, you are likely to find at least a portion of your target audience on Facebook.
Remember that posting regularly is the key. You cannot be committed for a couple of weeks and then just give up. Results on Facebook do tend to be quite slow, so it is important to remain patient and stick with it!
There are a number of other social sharing sites out there, all you need to do is go look. The five listed above are some of the most popular and general to help reach a wide audience. There are a number of other social sharing sites that have a more narrow user base.
Remember to do your research and choose the social sites that best suit your business and the message you are trying to send to your target audience. Also, don’t spread yourself too thin. Start with one or two sites and build up from there if you feel as though you have the resources to do so.
Most businesses by now, know the need there is to have an online presence, and not just a basic one. Perhaps some people even know of the benefits and digital properties that comes with a lot of different types of digital marketing but are not implementing it at all.
While SEO is known to enhance the visibility, as well as the ability to research and find results that are most relevant to what the user is looking for online, many businesses are still not implementing it onto there website.
There are many reasons, however, why SEO is considered important for business, as well as the reliability that goes with. See, if online users can find your website instantly, then reliability speaks for itself, leaving your business not only gaining new customers, but also keeping them.
The Top Reasons Why Your Business Needs SEO
• SEO Builds Credibility and Trust
Like we said, reliability. It is something that is formed in the presence of credibility and trust. Before implementing any SEO-techniques and making changes to your website, the first thing you want to do is edit your site. You want it to be clean and easy to use for your customers, meaning they shouldn’t have a hard time finding everything that they’re looking for in the first place.
Something you also need to focus on is, establishing some authority with Google. It is done by presenting Google with positive user behaviour, machine-learning signals, as well as providing them with quality backlink profiles. Ensuring that you have authority with Google, will boost your brands’ performance online. It, however, will take some time.
• Increase Traffic, Engagement and Conversions with Local SEO
Since online search engines have become accessible to everyone, anywhere, local SEO allows you to have optimised digital properties, which will enable people to be found quite easily. People who are experienced in SEO will be able to find the right customers within your local region, and in doing so, increase engagement on, not only a local level but even globally too, should that be your goal.
• SEO’s Major Impact on the Buying Cycle
Customers always do their research before buying anything, which is exactly why your website should be in tip-top shape. If you’re shopping for a pair of shoes and there is a shoe brand that pops up in the top five rankings of Google, each time you search for shoes, you’re going to want to know more. Ranking on the first page of Google allows for increased credibility and above all, trust.
• Online Users Make Use of Organic Searches the Most
Apart from Facebook, Instagram and any other social media platform, people still use search engines more daily, to find what they’re looking for. Organic searches are thus a big part of what allows websites to be successful.
The reason why Google is mentioned in SEO, more than other search engines, such as Yahoo, Bing, Yandex and more, is because it owns a more significant percentage of the search engine market than others.
Google thus adds to more visibility than any other search engine and owns up to 75% of the market, which means that Google is your best friend when it comes to SEO and offers you 75% of accessible users worldwide.
If you’re thinking of using SEO for your website, you’re on the right track to promoting your site to the world. While social media is considered one of the top marketing techniques, which is the best way to promote it, even social media is known for making use of SEO, that is if a business doesn’t have a website, but rather a Facebook page, to promote their brand.
Structuring your website, the right way, could be extremely valuable to the success of your website and could add to your ranking, more than you ever thought was possible even. Having your website set up in the right way will also allow your site to adapt when search engines grow or change.
Just how do you find the right keywords to add to your SEO-marketing techniques? Well, the answers, are all perfectly situated on your favourite search engine, Google.
There are countless of sites that will provide you with the right keywords, that is relevant to your site, and potential customers that are looking for your products. The keywords provided by these sites are also structured in a way to benefit your website and maximise your overall results.
Ways of Implementing SEO for Your Website
Take Note of Naming Conventions
Be sure to list your page, all before you start to build your site, and continue with adding keywords where it seems the most applicable.
Use the Correct Titles
If you have the correct titles on Google pages when it is typed into the search bar, you’ll seem more relevant and will receive a lot more value to your users, as well as search engines.
Doing something simple like adding a title attribution to your navigation tabs, will allow users with a stronger indication of what your brand is all about, as well as whether they’re looking for the products/ services you’re selling.
When setting up the right titles, you must thus aim for ten words or less, try implementing keywords into your descriptions, and finally, be precise with the words you’re using on your webpage.
Use Proper Meta Descriptions
Meta descriptions are great for online users, as it informs them whether the link they’re about to click on, is worth it, or not.
The meta description of your business is thus just as important as your title. Choose your words wisely and be sure to make it seem intriguing to those who are considered potential customers.
Make sure your meta description(s) are written in a marketing manner, which means it must be able to attract the right customers.
It’s also essential to add descriptions that have roughly 25 to 40 words, as this should be a quick summary that will allow online users to decide whether they want to click on your link, or not. Descriptions should finally, also include targeted keywords, which will be unique to each page.
If you think about a word that is typed into a search engine, the last thing that comes to mind is an optimised marketing strategy, or any means of targeting your customers, yet choosing the right keywords are extremely beneficial to the growth and success of your company.
SEO keywords are words, as well as phrases, that are used in web content and search bars, to allow any user to find the results they are looking for, which may or might not be your business, product or brand. It all depends on whether you implement the keywords that are most relevant to your customers. Besides, if making use of SEO strategies can direct your potential customers to you, there is no way you can go wrong. All you must do is make use of the right keywords in your website, as well as with your social media and other online platforms.
Just imagine if a mere ten users who type in a keyword on Google, which is linked to your site and you appear on the first page of there research. Imagine being in one of the top five searches for that keyword and receiving ten new website users daily because of it. The opportunities are endless, all by making use of the right keywords.
There are a few things one must know, however, before choosing the right keywords. The first thing is that you must know who and what people are looking for. Those who are looking specifically for a product, or service you offer, must be studied as a user, as they are the ones that will reach your webpage at the end of the day. The goal is to rank above your competitors with the use of relevant keywords.
Making Use of a Marketing Agency for SEO
Since SEO and keywords are directly connected for running a successful marketing campaign, investing in it as your one of your leading marketing strategies is the best way to go.
Marketing specialists will be able to set up a list of those that are most related between your brand/ business and your customers.
All you must do is ensure that your website is set up for success and always keeps your customer interested. When new users enter your site, you want to have them stay on your website, until they’ve at least reviewed your products, contacted you, subscribed to your email newsletter, or perhaps even made a purchase.
You will also have to use a big range of different keywords, as this will allow for better results. If you have a list of researched keywords, be sure to use them a lot.
Do it Yourself with Free SEO-Tools Online
If you have a look at websites, such as WordStream, a website that provides you with free SEO keyword researching tools, you’ll find that you can also compile a list of keywords, and implement them, yourself.
The website provides you with the most relevant keywords and will help you drive traffic at a constant pace, to your site.
Using keyword tools from WordStream will also allow you access to more SEO keywords, inform you about the right targeted SEO keywords, as well as provide you with keyword data that will provide results instantly
The practice of search engine optimisation (SEO) has evolved to the point where it is an accepted strategy from brands to exert their authority and to showcase a degree of digital expertise.
In past years, using SEO company techniques in Google was something of a niche undertaking by enterprises that had the inside run on the competition.
Now that the secret is out, it is up to organisations to ensure they have practitioners and developers on the scene to carry out their own objectives.
Ranking high on this search engine is a means of crafting a higher source of revenue and that can only be achieved with SEO strategies in Google.
Here we will outline how these activities help to boost and elevate the standing of a brand online, no matter the market or the niche in question.
Builds Traffic To Website
SEO techniques in Google are all driven towards website traffic. Once you have integrated a system of performance that sees a mixture of pay-per click (PPC) and optimised content to work simultaneously, momentum is developed. What this allows you to do as a brand is drive traffic to the site as targeted consumers recognise your domain in relation to the topic they are looking for. The more clicks you receive, the greater the validity of your site and the more attractive you become to the search engine and investors wanting to cash in on your success.
Builds Traffic To Social Media Accounts
SEO strategies in Google are not only limited to traffic flowing to your domain. Social media happens to be a growing facet of the online world as branded pages happen to include their own ranking portfolio that is separate from the home page. Sites such as Facebook, Twitter, Instagram, YouTube, Google+ and LinkedIn will see more users flow through once these portals are optimised. Promotion here is usually referral-based or through specified content that brings its own community.
Using SEO techniques in Google will pertain to a number of activities, but one of the most important is the need to include the right keywords. This is a facet that is not as strong as it was 2-3 years prior since the rollout of various algorithm changes by the search engine, but it is still an indicator for ranking strength.
As you attempt to garner more traffic through keywords, there will be a need to vary these terms according to the environment in which you publish and target for various markets.
In terms of your brand’s recognition and standing in the online community, the need to optimise your page will ultimately give you greater insight into the search terms and topics that the consumers are utilising to find you or your competitors.
Stronger Mobile Compatibility
Smartphones are a dominant force when it comes to SEO strategies in Google. The boom of local SEO and the switch in algorithms towards mobile compatibility makes it paramount for brands to cater to users on Samsung, iPhone and Blackberry devices. 2016 would see a tipping point occur, seeing more website traffic flow through handheld devices than on desktops and traditional computer-based technologies. Organisations who want to strive for that high ranking have to incorporate a mobile first strategy, a facet that brings them into a trend that is only expanding rather than retracting.
Ranking Towards Number 1 Hit
Each and every of the SEO techniques in Google are all designed towards scoring number one on the hits that matter. From the location to the niche type and the brand name itself – it is all geared to outranking the opposition. File every technique under this central objective – backlinks, video integration and lower bounce rate. They all count.
SEO strategies in the context of Google are a by-product of one and other. A brand will take stock of the algorithm changes and trends to gear their content to those demands. Concurrently, SEO techniques embraced in Google also happen to be a reflection of the collective habits of users in that niche.
In the world of search engine optimisation (SEO), you could be forgiven for believing that appeasing the Google search algorithm is the width and breadth of the entire practise. Since Google is the world’s most used search engine it makes sense that SEO tactics are tailored heavily to meet the standards Google sets out.
Following Google’s guidelines are not only essential to getting a high ranking but essential to avoiding a rankings penalty or a ban for breaking the rules. It is in this way that the Google algorithm sets out the ground rules for how websites can gain organic visibility.
Since the Google algorithms goes through hundreds of minor updates and tweaks each year, it is easier to count major iterations of the algorithm one after the other. Major named updates like Google Panda or Google Penguin provide significant changes to the search algorithm that completely turn the SEO game on its head.
Let’s take a look at how the Google algorithm has affected SEO over time.
Shutting down black hat operators
With the Florida update in 2003 we saw the first major steps being taken by Google to address black hat SEO tactics like keyword stuffing. The following updates Jagger and Big Daddy went even further in shutting down insincere, paid-for backlinks networks.
The Google algorithm, responding to a constantly expanding and more complex internet, set the stage for itself as a policing tool as much as it was an indexer. Now, black hat SEO operators would need to try and find new ways to work around the Google algorithm which always seems to be one step ahead.
Shutting down content farms
Google’s next big update, Panda, effectively turned 12% of the internet on its head as many sites were listed as ‘content farms’. These sites were accused of pushing low-quality, thin content for the sake of SEO purposes and were not considered sincere search results.
Shutting down even more backlinks
Google’s infamous Penguin update is probably the most well-known as it effectively shut down the many inauthentic backlinking networks that had been set up in order to push sites inorganically.
Shutting down EMD’s
Exact match domains (EMD’s) allowed operators to target keywords in the domain name of their website’s URL. Google patched this so that low quality domains that targeted keyword in their domain did not rank highly for those keywords.
Search engine optimisation (SEO) is a discipline in digital marketing that is easy to grasp conceptually, but hard to master practically. SEO work requires a great deal of research, preparation and carefully executed steps in order to create the results you want.
People who underestimate or undervalue SEO quickly find themselves having thrown their digital marketing budget into the toilet. These businesses are left bewildered as to why their SEO campaigns failed to give them the rankings and subsequently conversions they are seeking.
Let’s take a look at the biggest mistakes people make when engaging SEO.
They undervalue SEO
Most SEO practitioners will tell you that there are few things more frustrating than a client who expects big results but undervalues the commitment SEO requires. Ignorant, old fashioned business owners who are begrudgingly using digital marketing to try and increase their relevancy will often dismiss SEO as ‘Facebook marketing’, completely misunderstanding what the craft actually is.
These people tend to throw piecemeal amounts of money towards SEO work and are surprised when the results are substandard. When it comes to SEO work, you get what you pay for, and if you can’t make a serious investment in SEO then you shouldn’t bother with it at all.
They expect results overnight
SEO results, like building trust with someone, takes time. You can’t do one favour for someone and expect them to trust you as if you were a lifelong friend.
In this way SEO is effectively trying to build sincere online reputation for a business, making them an authoritative choice that deserves a high ranking spot. Above all, SEO seeks to prove that your website deserves to be highly ranked because it offers the best possible results.
SEO takes time to show results because of its very nature, therefore businesses who throw money at it and expect an overnight change in search rankings are painfully naïve.
They target highly competitive keywords
Newbies to SEO will often misunderstand the value of keywords and accidently either use too many or too few throughout their work. Often businesses will see a highly competitive keyword and decide that they want to rank for it, even if it’s not realistic.
While it is possible to chip away at the big brand’s dominance over the most competitive keywords, it would take a big marketing budget to sustain that kind of campaign. Small businesses that don’t have that kind of capital are much better of trying to target less competitive keywords as well as geographically specific keywords.
Voice search is a relatively new and developing technology that uses speech recognition to detect what someone is saying, translate it into text and perform an internet search on their behalf. This feature is designed for convenience as people don’t need to type out a query when they can just speak it to their phone.
While primitive versions of this technology were considered laughably inept at detecting human speech patterns, the technology has come a long way since. Nowadays, the best AI assistants like Google Assistant or Apple’s Siri can detect what’s being said with a highly level of accuracy that makes them truly useful.
No instead of experimenting with voice search as a novelty, more and more people are actively using it instead of typing queries. This new trend in interacting with search engines undoubtedly has an effect on search engine optimisation (SEO).
The need to target long-tail, natural speech keywords
The first thing you realise about voice searches is that they use phrasing that typical internet searches don’t. When people speak a query rather than type it, they tend to speak an actual sentence asking the AI assistant rather than prompting it with some shorthand keywords.
For example; if you were looking for the best Chinese restaurant in Sydney with a typical search, you might type “best Chinese restaurant Sydney”. However, if you were using voice search you might have said “Hey Google, what’s the best Chinese restaurant in Sydney?”
As you can see, there is a clear difference between the typed search and the voice search. While speaking the words “best Chinese restaurant Sydney” would also deliver similar results, people don’t tend to speak that way.
This is because people speak to their AI assistants as if they are people, so they phrase their voice searches as questions. This means SEO practitioners need to target long-tail, natural speech keywords that include the full phrasing of a question.
Mobile friendliness is even more important
Because the vast majority of voices searches are performed on mobile devices (because smartphones already have a microphone built in), it’s never been more important to have a site that is mobile friendly. When someone finds your site through a voice search they are expecting it to be mobile optimised.
This is because people who are using voice search are using it as a time-saving convenience and are usually on-the-go. This means that your site needs to be mobile friendly in that it also loads quickly for people who are out and about.