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The Biggest Mistakes People Make With SEO

The biggest mistakes people make with SEO

Search engine optimisation (SEO) is a discipline in digital marketing that is easy to grasp conceptually, but hard to master practically. SEO work requires a great deal of research, preparation and carefully executed steps in order to create the results you want. People who underestimate or undervalue SEO quickly find themselves having thrown their digital marketing budget into the toilet. These businesses are left bewildered as to why their SEO campaigns failed to give them the rankings and subsequently conversions…