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Five Reasons To Include Social Media In Your PR Strategy

Five reasons to include social media in your PR strategy

Social media is fast becoming an increasingly valuable tool for any PR agency Sydney, and it’s not hard to see why. The shared web platform has disrupted the field, allowing a two-way relationship between the company and the public to unfold. While traditional media is still relevant, new forms such as social media should not be ignored. More and more people are becoming engaged on these internet platforms, and they hold a valuable utility in their potential reach. 1.     It’s…

Social Sharing Websites That Help Improve Your Marketing

Social Sharing Websites That Help Improve Your Marketing

Digital marketing is certainly difficult to master, especially when there are so many moving parts that make up your SEO strategy. It can therefore be extremely useful if you are able to find some tools to assist you in your quest for SEO domination. The good news is that there are a lot of different tools out there to assist you with SEO. There are keyword research tools, tools to assist you in creating the best content, and so much…

Choosing The Right Keywords For SEO

Choosing the Right Keywords for SEO

If you think about a word that is typed into a search engine, the last thing that comes to mind is an optimised marketing strategy, or any means of targeting your customers, yet choosing the right keywords are extremely beneficial to the growth and success of your company. SEO keywords are words, as well as phrases, that are used in web content and search bars, to allow any user to find the results they are looking for, which may or…