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The Impact Of The Google Algorithm On SEO

The impact of the Google algorithm on SEO

In the world of search engine optimisation (SEO), you could be forgiven for believing that appeasing the Google search algorithm is the width and breadth of the entire practise. Since Google is the world’s most used search engine it makes sense that SEO tactics are tailored heavily to meet the standards Google sets out. Following Google’s guidelines are not only essential to getting a high ranking but essential to avoiding a rankings penalty or a ban for breaking the rules.…