If you’re thinking of using SEO for your website, you’re on the right track to promoting your site to the world. While social media is considered one of the top marketing techniques, which is the best way to promote it, even social media is known for making use of SEO, that is if a business doesn’t have a website, but rather a Facebook page, to promote their brand.
Structuring your website, the right way, could be extremely valuable to the success of your website and could add to your ranking, more than you ever thought was possible even. Having your website set up in the right way will also allow your site to adapt when search engines grow or change.
Just how do you find the right keywords to add to your SEO-marketing techniques? Well, the answers, are all perfectly situated on your favourite search engine, Google.
There are countless of sites that will provide you with the right keywords, that is relevant to your site, and potential customers that are looking for your products. The keywords provided by these sites are also structured in a way to benefit your website and maximise your overall results.
Ways of Implementing SEO for Your Website
Take Note of Naming Conventions
Be sure to list your page, all before you start to build your site, and continue with adding keywords where it seems the most applicable.
Use the Correct Titles
If you have the correct titles on Google pages when it is typed into the search bar, you’ll seem more relevant and will receive a lot more value to your users, as well as search engines.
Doing something simple like adding a title attribution to your navigation tabs, will allow users with a stronger indication of what your brand is all about, as well as whether they’re looking for the products/ services you’re selling.
When setting up the right titles, you must thus aim for ten words or less, try implementing keywords into your descriptions, and finally, be precise with the words you’re using on your webpage.
Use Proper Meta Descriptions
Meta descriptions are great for online users, as it informs them whether the link they’re about to click on, is worth it, or not.
The meta description of your business is thus just as important as your title. Choose your words wisely and be sure to make it seem intriguing to those who are considered potential customers.
Make sure your meta description(s) are written in a marketing manner, which means it must be able to attract the right customers.
It’s also essential to add descriptions that have roughly 25 to 40 words, as this should be a quick summary that will allow online users to decide whether they want to click on your link, or not. Descriptions should finally, also include targeted keywords, which will be unique to each page.