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Proven Reasons Why Your Business Needs SEO

Proven Reasons Why Your Business Needs SEO

  • August 17, 2018
  • SEO

Most businesses by now, know the need there is to have an online presence, and not just a basic one. Perhaps some people even know of the benefits and digital properties that comes with a lot of different types of digital marketing but are not implementing it at all. While SEO is known to enhance the visibility, as well as the ability to research and find results that are most relevant to what the user is looking for online, many…

How To Use SEO For Your Website

How to Use SEO for Your Website

  • August 17, 2018
  • SEO

If you’re thinking of using SEO for your website, you're on the right track to promoting your site to the world. While social media is considered one of the top marketing techniques, which is the best way to promote it, even social media is known for making use of SEO, that is if a business doesn’t have a website, but rather a Facebook page, to promote their brand. Structuring your website, the right way, could be extremely valuable to the…

Choosing The Right Keywords For SEO

Choosing the Right Keywords for SEO

If you think about a word that is typed into a search engine, the last thing that comes to mind is an optimised marketing strategy, or any means of targeting your customers, yet choosing the right keywords are extremely beneficial to the growth and success of your company. SEO keywords are words, as well as phrases, that are used in web content and search bars, to allow any user to find the results they are looking for, which may or…

How SEO Techniques Help Your Brand In Google

How SEO Techniques Help Your Brand in Google

The practice of search engine optimisation (SEO) has evolved to the point where it is an accepted strategy from brands to exert their authority and to showcase a degree of digital expertise.   In past years, using SEO company techniques in Google was something of a niche undertaking by enterprises that had the inside run on the competition.   Now that the secret is out, it is up to organisations to ensure they have practitioners and developers on the scene…

The Impact Of The Google Algorithm On SEO

The impact of the Google algorithm on SEO

In the world of search engine optimisation (SEO), you could be forgiven for believing that appeasing the Google search algorithm is the width and breadth of the entire practise. Since Google is the world’s most used search engine it makes sense that SEO tactics are tailored heavily to meet the standards Google sets out. Following Google’s guidelines are not only essential to getting a high ranking but essential to avoiding a rankings penalty or a ban for breaking the rules.…

The Biggest Mistakes People Make With SEO

The biggest mistakes people make with SEO

Search engine optimisation (SEO) is a discipline in digital marketing that is easy to grasp conceptually, but hard to master practically. SEO work requires a great deal of research, preparation and carefully executed steps in order to create the results you want. People who underestimate or undervalue SEO quickly find themselves having thrown their digital marketing budget into the toilet. These businesses are left bewildered as to why their SEO campaigns failed to give them the rankings and subsequently conversions…

How Is The Rise Of Voice Search Impacting SEO?

How is the rise of voice search impacting SEO?

Voice search is a relatively new and developing technology that uses speech recognition to detect what someone is saying, translate it into text and perform an internet search on their behalf. This feature is designed for convenience as people don’t need to type out a query when they can just speak it to their phone. While primitive versions of this technology were considered laughably inept at detecting human speech patterns, the technology has come a long way since. Nowadays, the…

What Other Search Engines Besides Google Are Useful For SEO?

What other search engines besides Google are useful for SEO?

When digital marketers talk about search engine optimisation (SEO) they often use the words Google and search engines interchangeably, not unlike the millions of internet users who also see Google as the de facto king of search engines. While we are aware of other search engine brands like Bing or Yahoo, they are dismissed right from the start because of the fact Google has in some ways functionally monopolised the search engine landscape. However, Google’s supreme dominance is being challenged…

The Influence Of Social Media On SEO

The influence of social media on SEO

The relationship between digital marketers and social media has been complicated at best and downright misunderstood at worst. For a long time social media was considered the untamed wild west of digital marketing, with people who knew little about it selling consultancy to those who knew even less. Nowadays social media taken for granted as a rudimentary form of digital marketing that every practitioner does by default. How could anyone say no to marketing on social media when so many…

Top Tips For SEO Experts

Top tips for SEO experts

The online world is always changing and how we look at SEO needs to change with it. There’s never any shame in learning as true masters are always expanding their knowledge. Whether you’re an expert or novice, there is always value in studying new and effective optimisation strategies. The following are some useful tips that can benefit both small businesses and large enterprises in their SEO efforts. SEO isn’t all about ranking Proper SEO is a much bigger exercise than…

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