skip to Main Content
Five Reasons To Include Social Media In Your PR Strategy

Five reasons to include social media in your PR strategy

Social media is fast becoming an increasingly valuable tool for any PR agency Sydney, and it’s not hard to see why. The shared web platform has disrupted the field, allowing a two-way relationship between the company and the public to unfold. While traditional media is still relevant, new forms such as social media should not be ignored. More and more people are becoming engaged on these internet platforms, and they hold a valuable utility in their potential reach. 1.     It’s…

Social Sharing Websites That Help Improve Your Marketing

Social Sharing Websites That Help Improve Your Marketing

Digital marketing is certainly difficult to master, especially when there are so many moving parts that make up your SEO strategy. It can therefore be extremely useful if you are able to find some tools to assist you in your quest for SEO domination. The good news is that there are a lot of different tools out there to assist you with SEO. There are keyword research tools, tools to assist you in creating the best content, and so much…

Proven Reasons Why Your Business Needs SEO

Proven Reasons Why Your Business Needs SEO

  • August 17, 2018
  • SEO

Most businesses by now, know the need there is to have an online presence, and not just a basic one. Perhaps some people even know of the benefits and digital properties that comes with a lot of different types of digital marketing but are not implementing it at all. While SEO is known to enhance the visibility, as well as the ability to research and find results that are most relevant to what the user is looking for online, many…

How To Use SEO For Your Website

How to Use SEO for Your Website

  • August 17, 2018
  • SEO

If you’re thinking of using SEO for your website, you're on the right track to promoting your site to the world. While social media is considered one of the top marketing techniques, which is the best way to promote it, even social media is known for making use of SEO, that is if a business doesn’t have a website, but rather a Facebook page, to promote their brand. Structuring your website, the right way, could be extremely valuable to the…

Choosing The Right Keywords For SEO

Choosing the Right Keywords for SEO

If you think about a word that is typed into a search engine, the last thing that comes to mind is an optimised marketing strategy, or any means of targeting your customers, yet choosing the right keywords are extremely beneficial to the growth and success of your company. SEO keywords are words, as well as phrases, that are used in web content and search bars, to allow any user to find the results they are looking for, which may or…

How SEO Techniques Help Your Brand In Google

How SEO Techniques Help Your Brand in Google

The practice of search engine optimisation (SEO) has evolved to the point where it is an accepted strategy from brands to exert their authority and to showcase a degree of digital expertise.   In past years, using SEO company techniques in Google was something of a niche undertaking by enterprises that had the inside run on the competition.   Now that the secret is out, it is up to organisations to ensure they have practitioners and developers on the scene…

The Impact Of The Google Algorithm On SEO

The impact of the Google algorithm on SEO

In the world of search engine optimisation (SEO), you could be forgiven for believing that appeasing the Google search algorithm is the width and breadth of the entire practise. Since Google is the world’s most used search engine it makes sense that SEO tactics are tailored heavily to meet the standards Google sets out. Following Google’s guidelines are not only essential to getting a high ranking but essential to avoiding a rankings penalty or a ban for breaking the rules.…

The Biggest Mistakes People Make With SEO

The biggest mistakes people make with SEO

Search engine optimisation (SEO) is a discipline in digital marketing that is easy to grasp conceptually, but hard to master practically. SEO work requires a great deal of research, preparation and carefully executed steps in order to create the results you want. People who underestimate or undervalue SEO quickly find themselves having thrown their digital marketing budget into the toilet. These businesses are left bewildered as to why their SEO campaigns failed to give them the rankings and subsequently conversions…

How Is The Rise Of Voice Search Impacting SEO?

How is the rise of voice search impacting SEO?

Voice search is a relatively new and developing technology that uses speech recognition to detect what someone is saying, translate it into text and perform an internet search on their behalf. This feature is designed for convenience as people don’t need to type out a query when they can just speak it to their phone. While primitive versions of this technology were considered laughably inept at detecting human speech patterns, the technology has come a long way since. Nowadays, the…

What Other Search Engines Besides Google Are Useful For SEO?

What other search engines besides Google are useful for SEO?

When digital marketers talk about search engine optimisation (SEO) they often use the words Google and search engines interchangeably, not unlike the millions of internet users who also see Google as the de facto king of search engines. While we are aware of other search engine brands like Bing or Yahoo, they are dismissed right from the start because of the fact Google has in some ways functionally monopolised the search engine landscape. However, Google’s supreme dominance is being challenged…

  • 1
  • 2